Category: Business

You’ve probably heard of the term blockchain development before in relation to the crypto craze. While a little amount of people actually understand what crypto is and how it works, even less people understand what blockchain development is. This is a great shame as it has many benefits that it can offer to businesses if they were to adapt it into their work.

Blockchain development refers to creating these ledgers that act as digital transaction records. Each record is the same on every device that is connected to the network to allow for a more global presence. The devices that are connected to the network have the ability to create new records on these ledgers as well as access and review previous entries.

When a transaction takes place on the network it is group into a block. It is then recorded to a chain which is how the name of the term can to be. With all this open source data you may be thinking if it is safe to store it on these networks. Well each piece of data that is being recorded is protected by cryptography which in layman’s terms means that the data can’t be deleted or altered. Due to its ability to serve, record and move assets, blockchain development is becoming a rising trend for a lot of start up businesses.

To fully understand what this means for you and your business we are going to go into more detail.

Payments across countries

For anyone that deals business internationally they know the troubles of slow and complex payments overseas. Blockchain development is here to put an end to those miseries as the middle man is removed to allow for a lower remittance when you decide to transfer funds. Couple this with faster and simpler payments and you’re looking at a handy practice to implement.

Cross-country payments have the burden of remittances which usually range in between five to twenty percent. If you were to take advantage of blockchain development you could be looking at remittances as low as two to three percent instead.

Digital identity security

Our digital identity is becoming less and less private in today’s technological world. To counteract the impingement of our privacy, this technology has the capability to be able to allow their users how they identify and whom they identify with.

Rather than having a new account for every service, the original account that was registered to the network would act as a one size fits all kind of deal. If this were to go through, users would have the capability to create open accounts with ease while also protecting their privacy.

What it means for capital markets

This technology has the capability to streamline and simply the trade process in its entirety. All parties that take part in the trade life cycle will also have access to the same data about the trade that is completed in an automated manner.

If this were to go live you could see your infrastructure costs be dramatically reduced, data management becoming even more effective, a fully transparent process, streamlined processing cycles, cutting out middlemen and barely any reconciliation.

One of the first financial services to take advantage of this technology was Nasdaq. Nasdaq Linq saw the capabilities that blockchain development has to offer and used it to create capitalisation tables. Private firms were able to use these tables to manage shares within the company which completely cut out the need for middle man which in turned has saved them a lot great deal of money.

If you’re trying to design and produce materials for your business then there are aa lot of important factors to consider, like budget and techniques.

Different methods, techniques and material choices will lead to very different outcomes when it comes to brochure printing so having a clear idea of what you want can go a long way. Read on below to find out more.

 

Budget

It’s important when looking for brochure printing service providers to balance budget considerations with quality. Higher quality production methods, stock and ink, as well as more experienced professional providers who may be able to offer advanced techniques typically run at a higher cost.

If you have a fairly straightforward, quick project in mind that doesn’t require any fancy brochure printing techniques then it might be worth seeking out a franchise or a more budget printing option.

Generally you get what you pay for though, so if you’re project requires experience or technique it’s best to ensure you have a reasonable budget in place.

Service providers will be able to provide you with accurate cost estimates to give you an idea of what is reasonable, if it doesn’t fit within your budget they will likely be able to provide suggestions on cost effective substitutions or come up with ideas to fit your budget.

 

Quality

Low quality work is not worth the investment. Before choosing a company for your brochure printing needs, make sure you inquire about their quality control process. Most providers will be able to show you samples of their work, it’s always a good idea to have a look through their samples to get an idea of the quality that they output.

Nobody wants to pay for sloppily done work. Reviews are another great avenue for ensuring high work quality, if they have good word-of-mouth or a lot of glowing review online then they’re probably a safe bet. Poor reviews indicate you might be playing roulette when it comes to getting the results you want.

 

Design

Your design is very important when it comes to brochure printing. Colours, patterns and layouts don’t always look the same when produced as they do on the screen. As your chosen provider for a sample for approval before going ahead with the whole work. This will give you an opportunity to see if there are any areas of your design that might need to be tweaked.

 

Content

When preparing material for brochure printing it is important to carefully consider the content, what kind of message are you hoping to convey?

Promotional materials are almost always about putting your best foot forward so planning and targeting your content is important. If you’re trying to be informative then make sure the key information is easily readable on your materials. If you want it to be concise or punchy, or have a call to action then ensure that this is clearly conveyed on your design.

 

Stock

Selecting the right stock can have a big impact on your customer’s reaction to your materials. Cheaper stocks can give the impression that your product or service is cheaper, whilst the nicer stocks can entice customers.

If you’re event is a one off then a heavier stock, or a boutique kind might not be available. It’s all about considering your particular needs and the message you’re trying to get across to your customer.

 

Advanced techniques

If you’re looking to use higher end techniques for your brochure printing then it’s important to get an experienced provider. Techniques like foiling, embossing, Spot UV and laser cutting require know-how and real experience.

 

Finding creative guerilla marketing ploys in 2018 is almost exclusively a digital exercise in this day and age.

From YouTube videos to Facebook posts and Gumtree listings, there are very rarely real life promotional activities that jump out and grab the attention of the average consumer.

Balloon columns happen to be one of the few tangible outlets that businesses can access to make a message pop and stand out from the crowd.

Having a colourful and eclectic mixture of balloons situated in one location can work to accentuate a message and to make an environment feel welcoming and comfortable for clients and customers.

Why feel restricted by what you can do from a marketing standpoint when these items are readily available?

Here we will argue why this purchase will make for a smart marketing ploy.

 

Mobile To Use

Think of all of the different scenarios in which you can make branded balloon columns part of your business model. From corner stalls on the street to industry related trade shows, business-to-business (B2B) networking events, or the opening of a new shop or office, these balloons can be moved and maneuvered in any which way you please.

The difference in sizes and models ensures that owners can upgrade or downgrade depending on the nature of the event and the lightweight nature of the columns makes this a flexible and easily maneuverable structure that does not become a burden under any condition. Tie it down to postings, surround it close to doorways or arch it across an entrance. However you wish to present this item, it is up to you and your business brand.

 

Cost Efficient

The average cost of balloon columns happens to be far more cost efficient when compared to competing printed marketing materials. Tapping into strategies that offer a sound return on investment (ROI) is a process that can lead to a great deal of debate and deliberation – because what was effective for one campaign might not be equally applicable to another.

Yet time and time again these balloon structures prove their worth as they are cheap to create and to install. From hydrogen to helium, suitable for outdoor or indoor conditions, it makes sense to embrace a material that can be erected in no time at all and dismantled at the conclusion of an event of a campaign. There is no need to be tied down to hefty marketing ploys that become a burden in 2018.

 

Magnify Your Message To Consumers

So often in the modern commercial world marketing experts are attempting to lecture businesses on magnifying their message. However that objective is achieved, there is no questioning the fact that balloon columns work towards that target. These items can be printed on where a clearly identifiable logo or caption can illustrate to the public what you are hoping to convey. In isolation this might not have a great deal of cut-through, but combined with a sound marketing message online and offline, it is an effective way to build upon a campaign that is magnified from a number of angles.

 

Cut Down On Logistical Concerns

One of the pure benefits of businesses using balloon columns is that it overrides the downside of using other forms of printed advertising. When thinking of billboards, flyers, brochures, newspaper advertisements or other forms of tangible promotion, these are short-term measures that require a high turnaround and a great deal of investment in time and resources.

For balloons that are structured as a column, they can be printed with a logo or message instantly without any hassle or stress about the layout or the need to push the items to the consumer market. Marketing assistants and executives alike can bypass the need to access quotes and to get in touch with distributors and to be weighed down by a lengthy and costly process. That is time and energy better spent in other departments.

 

Compliment Surrounding Décor

Décor and decorations might be an afterthought for some marketing experts, but balloon columns can work to tie in with a consistent theme or to provide a light counterpoint to a stale, professional and conservative working environment. Rather than invest thousands in lighting and other tactics to draw the eye, this is an aesthetically pleasing solution that helps to make the environment pop with the inclusion of balloon columns.

 

Unlike Other Marketing Ploys

What is ideal about using balloon columns for business branding exercises is that it is a unique tactic that few other organisations will have considered. Sitting down at the department meeting of a week, there will be ideas bandied about that feature flyers, posters, billboards, signage, show bags and handouts as a means of enticing potential customers to buy into the business. Balloons by their very nature convey a sense of joy and exuberance that stands out from the crowd, allowing that company to be isolated in the best possible sense of the word.